Legal
Privacy Policy
Last updated May 2026
We built Travellly to be the kind of magazine we wanted to read: quiet, generous, and not in the business of selling its readers. This page explains, in plain language, what data we collect when you visit travellly.media, what we do with it, and what we will never do with it. If you read only one section, read the first one.
The short version
- We do not sell your personal information. Not to advertisers, not to data brokers, not to anyone.
- You can read every article without an account and without giving us your email.
- If you subscribe to the newsletter, we use your email only to send the newsletter and to occasionally ask what you would like to read more of.
- We use a privacy-respecting analytics tool that counts pageviews and referrers — it does not follow you around the web.
- Some pages show ads through Google AdSense; that is the one place a third party may set a cookie. You can opt out, and we explain how below.
- You can ask us to show you, correct, or delete anything we hold about you. One email is enough.
1. Who is responsible for your data
Travellly ("we", "us") is the data controller for this site. You can reach us at travellly.info@gmail.com for any privacy question.
2. What we actually collect
We try to collect as little as possible. In practice, three kinds of information pass through the site.
Things you give us on purpose
- Your email address, if you subscribe to the newsletter. Optionally your first name if you choose to add it.
- The message you send, if you write to us via the contact form, the contribute form, or any of our team mailboxes — together with your email so we can reply.
- Anything you choose to share when pitching a story: a short bio, links to previous work, the country you are writing from.
Things your browser gives us automatically
- The page you visited, the page that referred you, and roughly how long you stayed.
- A short, anonymous device fingerprint (browser family, operating system, screen size) so we can fix layout bugs.
- A country-level estimate of where you are, derived from your IP address. We do not store the IP itself in our analytics.
Things third parties may collect on our pages
- If a page shows a Google AdSense ad, Google may set cookies to decide which ad to show and to measure clicks. Their practices are governed by the Google advertising policies.
- If you click through to a third-party site (a hotel booking, a bookshop, a partner), the page you land on has its own privacy policy. Read it.
3. Why we collect it
- To send the newsletter you asked for, and to know which articles to feature.
- To answer your message when you write to us, and to keep a record of the conversation so we can pick it back up months later.
- To improve the magazine: which articles people finish, which ones lose readers in the first paragraph, which destinations you keep asking about.
- To pay our bills through the small amount of advertising we run, which keeps the magazine free to read.
- To meet legal obligations, such as keeping invoices and contributor agreements for the period required by Danish and EU law.
4. The legal bit (for EU and UK readers)
Under the GDPR, we rely on the following legal bases:
- Consent — when you subscribe to the newsletter, or when you click "accept" on the optional cookies banner.
- Performance of a contract — when we email a contributor about an upcoming piece, or send a paid commission.
- Legitimate interests — when we use privacy-respecting analytics to understand how the magazine is read. We have weighed this against your interests and judged it reasonable; you can object at any time by emailing us.
- Legal obligation — when we keep records to comply with tax, accounting, or law-enforcement requirements.
5. Who we share it with
We work with a small number of vendors who help us run the magazine. Each of them is bound by a data-processing agreement and is only allowed to use your data for the service we hired them for.
- Our hosting provider, which stores the database and serves the site.
- Our newsletter platform, which holds your email address so the weekly letter can go out.
- Our analytics provider, which receives aggregated, IP-anonymised pageview data.
- Google AdSense, where you see ads — only as described in section 2.
- Our accountants and, where legally required, the Danish tax authority.
We do not sell your data, we do not rent your data, and we do not share it with data brokers. We will only hand information to a government or court if we are legally compelled to, and we will tell you when the law allows us to.
6. How long we keep it
- Newsletter subscriptions — until you unsubscribe, and a short grace period afterwards in case you change your mind.
- Contact emails — three years from your last message, then deleted unless you ask us to keep the thread.
- Contributor records — seven years, as required for accounting purposes.
- Analytics — pseudonymous pageview data is kept for 26 months at most.
7. Cookies, in one paragraph
We use a small number of cookies: one to remember your dark-mode preference, one to remember that you have dismissed the cookie banner, and the Google AdSense cookies described above. You can clear all of them at any time from your browser settings, and you can opt out of personalised ads in your Google Ads Settings. The full list lives on our Cookie Policy page.
8. Your rights
You can, at any time, ask us to:
- Show you a copy of the data we hold about you.
- Correct anything that is wrong.
- Delete your account, your newsletter subscription, or our record of your emails.
- Export your data in a portable format (we usually send a JSON file).
- Object to a specific use of your data, or withdraw a consent you previously gave.
Email privacy@travellly.media and tell us, in your own words, what you want. We will confirm receipt within seventy-two hours and complete the request within thirty days. If you believe we have mishandled your data, you also have the right to complain to your national data protection authority — in Denmark, this is Datatilsynet.
9. Children
Travellly is written for adults. We do not knowingly collect data from anyone under sixteen. If you are a parent or guardian and you believe your child has subscribed to the newsletter or written to us, email privacy@travellly.media and we will delete the record straight away.
10. Changes to this policy
We update this page when we add a new vendor, change how the newsletter is sent, or fix a promise we can no longer keep. We will note the change at the top and, for anything significant, in the newsletter. If you would like to be told personally before a change goes live, write to us and we will add you to that list.
11. Contact
Travellly — travellly.info@gmail.com.